Business Research Essay Example | Topics and Well Written Essays - 3500 words

Business Research - Essay Example Hence this research might help in putting a full stop to the ongoing debate about the dynamics of customer loyalty and providing analysts and corporate office-holders a clear and utilizable understanding of the aspects of customer loyalty that are relevant to any organization’s fundamental orientation. Relevance of the Research Sustainability is without doubt the most popular buzzword in some of the largest academic and industrial circles of today. These circles include the energy industrial sector, life sciences and social welfare work among others (Wheeler, Colbert, and Freeman, 2003). However, relevant to the field of the researcher is the concept of sustainability of a corporation or an organization in its field or business environment. Quite obviously the medium any for-profit organization has to sustain itself in is most usually its ‘market’. There has been an abundance of research studies into the understanding and achievement of some degrees of market sust ainability. One of the largest factors affecting market sustainability of any business enterprise is said to be the identification of the customers of the enterprise to it. Hence customer loyalty is key in moving closer to the ideal of market sustainability. This research will look into how customers help the organizations by persisting with them, in terms of the different impetuses for persisting and their consequences for the organizations. While because of its scope the research will use for a model the furniture company IKEA, it is to be focused on the various aspects of customer loyalty in general. According to Dick and Basu (1994), customer loyalty is the single most important factor in determining the stability in an unstable market of any business. Because the target of the research unintentionally implies furthering the business fraternity’s efforts of building customer loyalty, it will hopefully be useful for, apart from students and business operators, inquisitive customers as well. Literature Review A review of the formal academic literature regarding the issue of customer loyalty found that while there was a lot of research into the causes and effects of customer loyalty in forms of comparative analyses, quantitative studies and case studies, all the studies seem to be targeting a specific facet of the broad phenomenon of customer loyalty. There is no major research that links holistically the various sources and types of customer loyalty to a corporation’s fortunes or studies the nature of the implications of each of the major forms of customer loyalty. But there are studies like Kuusik’s (2007) that take customer loyalty as a single metric instead of considering the forms and impacts of customer loyalty and investigate the sources of and factors affecting the said metric in good detail. However the most relevant published work with regard to this research proposal is a 2003 article by D. L. Duffy titled â€Å"Internal and e xternal factors which affect customer loyalty†, who realized that the contributing factors of customer loya

Class Grading System Assignment Example | Topics and Well Written Essays - 750 words

Class Grading System - Assignment Example This ensures that any emergency that may prevent students from timely submission does not hamper the over all grade. All assignments shall be due 9am on Monday; a grace time of 3 hours shall be given, and accordingly, from 12 noon onwards, no assignments shall be considered for submission, consequently, the student would get a '0' in that assignment. Class Quizzes: Quizzes shall be given through out the semester/term, and graded out of 10. For each 5 quizzes, best 4 shall be chosen for instance if 10 quizzes are conducted then 8 best (individual scores) would be counted towards the final calculations. This again ensures a safe cushion i.e. a bad day does not spoil the students' final grade. Term Project: This would represent the learning of the entire course and would carry 10% of the grade (or more depending on class understanding and project extensiveness). Projects would have assigned milestones (with milestone deadlines). Milestone deadline shall serve as a DEADline and a submission late by every 3 hours would lose one point for instance a 6 hour late submission would attain a maximum of 8 marks. Collection & Grading: All assignments and deliverables shall be due on the first working day of the next week to ensure that the students get ample time over the weekend to have their work up to the mark. The grading shall take place by the instructor or his/her assistant over the week and return for correction of any errors within 3 days, and the final grades shall be communicated over the weekend through email, notice-board, and/or grade-sheet circulation in the class. Rule of Absences: No more than 2 weeks absences shall be allowed to any student during the term. These absences are marked considering that any inability causing the student not to attend classes (such as any sickness or personal issues) do not, on a general note, exceed 2 weeks. For cooping up with the loss work, students would be provided extra counseling sessions, which may vary in number depending on student's ability to grasp the missed out work. References Linn R., and Gronlund N. (2000) Measurement and Assessment in Teaching. (7th edition) Upper Saddle River, NJ: Prentice